![]() Create rewards and offerings that can be accessed immediately.Host resources directly on the platform your partners to access.Tap into a pool of partners and promote your offering.Leverage a 'template' or foundation to launch your partner program rather than building one scratch.Why you should consider a Partner Relationship Management (PRM)īuilding out a successful partner program means looking at both the strategy and the tool.ĭepending on which type of partner program(s) you want to launch in the short, mid and/or long-term, the right PRM will help drive efficiencies and offer the opportunity to scale your program. It's best to implement a reseller partner program if you already have loyal partners that understand your service and if you have both the investment, time and resources dedicated to building materials and offering training. When should you implement a reseller partner program? Scale lead generation - Resellers can help you generate leads and scale your sales efforts.Read a wider audience - Tap into new audiences and markets that your organisation, without having to incur large marketing and sales costs.If your customers are already referring to your solution, it's definitely worth considering launching a program to scale referrals. ![]() When should you implement a referral partner program? Be top of mind - Referrals enable your brand to become top of mind during the initial stages of the buyer's journey.Increase customer retention - customers who refer others are more likely to stay longer and be more loyal to your brand.Generate high-quality leads - referrals are extremely valuable as they are more likely to close and have a higher lifetime value.When should you implement an affiliate partner program?Īffiliate partner programs should be launched when you are launching your first partner program and you want to experiment. Scale quickly - it's easy to recruit new affiliates and grow your program.Require less investment - you only pay out commissions when results are delivered.Quick to launch - you can build a successful affiliate program within 2-4 months.If you're just getting started, it's best to approach partner programs as:Īffiliate > Referral > Reselller. The type(s) of partner program your SaaS organisation chooses will depend on your investment, time, and resources available. They will register the deal and onboard the customer on behalf of the vendor. They will typically have a set of expertise, in addition to relationships with their own audience. Reseller PartnersĪ reseller will sell your service on your behalf. The referral partner will send these qualified leads for the vendor to close. Referral PartnersĪ referral partner differs from an affiliate partner in that instead of generating traffic, their goal is to identify qualified leads. They will earn a commission when the traffic converts. Types of Partner Programs Affiliate PartnersĪn affiliate partner in the B2B space drives traffic to your website through tracked links. Partnership programs can be an important tool for businesses to reach new markets or expand their reach into existing markets.īy collaborating with other businesses, B2B SaaS companies can access new customer segments, market their products more effectively, and improve their overall competitiveness. Why you should consider partnership softwareĪ partner program is an initiative launched to form relationships with other businesses to drive revenue.These companies recognise that building an ecosystem of B2B partners creates a win-win environment. The fastest-growing SaaS companies have already discovered that strategic partnerships are a key growth strategy to scaling recurring revenue.
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